Home / Ad formats / Popunder
Popunder
Full-page traffic at the lowest CPM on the network, opened behind the publisher tab.
Placement preview · Popunder
The short version
Popunder opens your landing page behind the publisher’s tab after the user interacts with the site. It delivers the cheapest volume available and works best for low-consideration offers — utilities, downloads, streaming trials, sweepstakes and simple mobile games.
What you control
Built for buyers who read their reports.
01
Lowest entry CPM
High-volume interruption inventory priced from $0.04 CPM in tier-3 GEOs.
02
Frequency protection
Hard caps per user per day and per session keep user experience and click quality under control.
03
Desktop and mobile split
Run separate campaigns so bids and caps can be tuned per device instead of averaged.
04
Flow control
Exclude checkout and payment pages, block non-converting domains and limit redirect hops.
Campaign checklist
What you need before launch.
- Landing URL, creative preview image and display domain
- GEO, device, OS, browser and carrier targeting
- Frequency cap and day-parting
- Domain blocklist plus automatic quality exclusion
- CPM or CPC bidding with real-time stats
How billing works
Transfer instructions are emailed within one business day.
Other formats
